Redoubtable Gen X Aversion — Hair Shirt Chronicles

Going against the grain in this moment of maximum self promotion by way of self expression is to glorify the small, imperfect, human-sized effacing gesture. The Midwestern shrug of who me? I’m no big deal. But also (the righteous rub of the matter) to be noticed for doing so, to be sought out for not consciously sticking out, having no logo, being an unbranded and illegible cow in a sea of cow-calf pairs whose flesh is still singed with their owner’s particularized emblem.